The Story of Jo Malone Brand

The same as many other cosmetic brand, Jo Malone’s mother worked in a beauty parlour. When Jo Malone was young, she learnt to mix perfume by herself. When she grew up, she worked in flower shop during daytime and improved other’s looks at night. Once, she mixes a nutmeg and garland-flower bath oil to her costumers. It is beyond her thought that this bath oil is popular with people. And some people even buy one hundred bottles one time for a party result in that the guests attended this party buy the bath oil from Jo Malone.

From then on, Jo Malone began study perfume. Although she was not experience in this aspect, maybe she didn’t accept some formal training that makes her create a unique style. Compared with other perfume brand, Jo Malone’s perfume is very simple; she often uses one or two main perfume. Her favorite style is citrus and balsamroot and she always mix up them.

Jo Malone’s perfume got appreciate of the boss of Bergdorf Goodman and get into this luxury goods store. Soon, Jo Malone was acquainted by Estee Lauder and become one of brands of it. Jo Malone becomes the chairman and originality chief inspector.